Born: Oct. 28, 1847 - Pittsfield, Massachusetts, USA
Died: Oct. 16, 1928 - New York City, New York, USA
Having served on the USS Saratoga during the Civil War, Thompson was a passionate sailor. He would eventually own a number of vessels. He also headed the New York Yacht Club. Hired as a bookkeeper by W.J. Carlton in 1868. After a short time at that position, he determined that marketing and sales were more to his liking. By 1877, he had acquired enough money to purchase the agency for $500 and renamed it the J. Walter Thompson Company. He hired artists and writers and formed the first creative department in an ad agency. The J. Walter Thompson Company was incorporated in 1896. In 1899, he opened an office in London. In 1916, Stanley Resor and partners purchased the company from the aging Thompson for $500,000. Thompson is responsible for many innovations in the field of advertising, including the concept of brand management. His works are primarily in explaining advertising concepts.
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Reaching the Millions
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