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J. Walter Thompson

a.k.a. James Walter Thompson

Author Code: AJWT

Born: Oct. 28, 1847 - Pittsfield, Massachusetts, USA

Died: Oct. 16, 1928 - New York City, New York, USA

Having served on the USS Saratoga during the Civil War, Thompson was a passionate sailor. He would eventually own a number of vessels. He also headed the New York Yacht Club. Hired as a bookkeeper by W.J. Carlton in 1868. After a short time at that position, he determined that marketing and sales were more to his liking. By 1877, he had acquired enough money to purchase the agency for $500 and renamed it the J. Walter Thompson Company. He hired artists and writers and formed the first creative department in an ad agency. The J. Walter Thompson Company was incorporated in 1896. In 1899, he opened an office in London. In 1916, Stanley Resor and partners purchased the company from the aging Thompson for $500,000. Thompson is responsible for many innovations in the field of advertising, including the concept of brand management. His works are primarily in explaining advertising concepts.

eBook Code Title/Sub-Title Pub. Yr Pages File Size Type Download Format Find Printed Copy
AJWT001 Reaching the Millions 1908 6 248k eBook Download PDF - 'Reaching the Millions' (AJWT001)   Download ePub - 'Reaching the Millions' (AJWT001) Find a printed copy of Reaching the Millions by J. Walter Thompson at AbeBooks

Note: An Asterisk (*) after an author´s name signifies that this is a Pseudonym



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